News Without The Noise: How Media's Rising Star, Kira Shishkin, Is Cleaning Up Clickbait

The internet promised infinite information, but what we actually got is infinite stimulation. We feel it every time we open a news site packed with pop-ups, every time a headline tries to bait a reflex, and every time an algorithm decides outrage is more profitable than accuracy. So what does “staying informed” look like when the feed is built to provoke you?

We sit down with Kira Shishkin, founder of informed.now, to talk about a different model: news research by SMS. One clean text each weekday morning, designed to bypass social media algorithms and cut through email clutter. We dig into why trust in news media keeps falling, why news avoidance keeps rising, and why those trends are more than preferences they shape how we make decisions, how we relate to each other, and how we participate in civic life.

Kira shares how her team uses OSINT (open source intelligence) methods to triangulate primary sources like government agencies, central banks, and official data sets, then write in neutral, highly concise language that keeps opinion and sensationalism out. We also get real about what’s making the web harder to navigate: the sheer volume of content, the rise of AI slop alongside human slop, and the reality of malicious manipulation. The big takeaway is hopeful and practical: you can build information habits and tools that respect your time, mood, attention, and intelligence without disconnecting from the world.

Subscribe for more low-BS, high-signal conversations, and if this resonates, share the episode with a friend and leave a review so more people can find it.

Signup for Informed.Now's research-based news texts at https://informed.now/

Transcript

SPEAKER_00 0:49

Well, hello, hello, hello, and welcome to Soltec with Cynthia. I'm so glad you guys are joining us today. I am very excited about today's conversation because as most of you know, I worked with there's not not many famous journalists that I haven't worked with over the years, and media has always been a big part of my journey, and it was as it is for all of us now with the changes in media in recent years. And I'm delighted to be joined by somebody who's really like starting some something really cool, which I definitely want to talk about. Welcome, Kira Shishkin of informed.now. Congratulations on your incredible company. What timing you have.

SPEAKER_01 1:28

Wow, Cynthia, thank you so much for having me. And that's uh that's a generous introduction.

SPEAKER_00 1:34

Yeah, yeah. So I can you

Welcome And Why Media Matters

SPEAKER_00 1:37

just share with our audience really quick because I I just find it so I don't usually start out talking about somebody's business, but what you're doing, I think timing-wise, is so valuable and so important. Like this is the moment for an informed.now to really like, you know, just take off. Um, can you share with our audience what the platform is and and how why they would want it?

SPEAKER_01 1:59

Yeah, absolutely. And I know we talked a bunch earlier since we really aligned on the the problems that we see in media and how

News Research Delivered By SMS

SPEAKER_01 2:06

they've evolved and gotten worse, I guess devolved over time. But I run a company called informed.now, and we are a news research company that operates the leading news by SMS service in North America. What that means is when you are a reader of Informed.now and uh we are a free service that anyone can join. And we also have a kind of like a contributing version where you can you know contribute more and get more of our research. When you are a reader, you are getting the news or rather news research by SMS. Right? So it comes directly to your phone and it bypasses the algorithms of social media and the web, and it bypasses the clutter of email and then all the marketing that we're now inundated with. And it comes in a single text every weekday morning that really resembles reading you know a paper in the old school way, but it is as intentional as you know, paper print reading, but much higher signal because we'll try to pack that message with things that really matter and details that matter and context that matters, but none of the opinion, none of the sensationalism, none of the bias, and none of the like clickbait culture that comes with modern news media today.

SPEAKER_00 3:37

Yeah, the attention economy is just killing our news. You know, you and I talked about this the other day, the collapse of journalism as an art form, as something that's highly respected. I mean, there's still a few out there, but you know, I remember just for read for listeners' context, you 20 years ago when I uh started my first agency, my database had like 140,000 journalists. And these weren't, you know, pretend journalists. These were like people who went to school for it or then they worked their way up and they earned their stripes writing real what I would call real news. And to watch that just collapse in recent years. I mean, it's not my concern with that whole thing, the collapsing of it, was more about the fact that they stopped fact-checking about 10 years ago. So 25

How Clickbait Culture Broke Trust

SPEAKER_00 4:25

years ago, you would I would get fact-checking calls every day. And they would took it really seriously because they took what they did seriously. It was there was some integrity to it. And now obviously, you know it's you know better than anybody. It's a free-for-all, and it's hard to get on social media to catch up on what's going on and not get gaslit into getting pissed off about somebody saying something that you know is dumb or stupid or just gonna upset people. And so I've been getting your texts, and I've been so excited to see that that they are without the gaslighting, they're research-based, they're it's the important information without all of the nonsense. And I just think that's such a brilliant service.

SPEAKER_01 5:08

Yeah, thank you so much. And it means a lot coming from you. And I also feel like, you know, what we've been talking about with the the work of honest, you know, trained journalists is really being so drowned out and diluted by forces that are so beyond like anyone's ability to regulate or limit. I mean, we're looking at, you know, let's I'll just throw out three categories. Is one is anybody who, you know, even anonymously, right, wants to publish something online now can with a lot of ease and a lot of speed. And it can get picked up and distributed by the algorithms that be govern the web as if it's the same level of credibility as someone who has spent 20 years researching, investigating an issue, writing a story, writing an investigation that is really insightful. Right. So there's there's that level of like barrier to entry has been lowered to none, and it's allowing a lot of slop, right? We have this concept of AI slop, but I think we also shouldn't forget there's human slop, right? So there is the human slop when it comes to you know bad content, right? I I already name dropped AI, but I think it goes without saying the ability to, you know, for a genetic AI, but also for AI in the hands of other people to publish stories and publish noise at a speed that no human and no fact checker and no regulating or responsible body can really control the amount, the power to create noise that anyone can wield. And right with with the human slop, like bad quality writing online, with AI slop that like amplifies and creates its own new problem. And I think the third is probably the algorithms, right, of social media, whether that's LinkedIn or whether that's Reddit, whether it's Instagram or whether it's TikTok, right? We have algorithms that underlie our you know biggest apps, biggest platform experience of our lives that explicitly do not reward accuracy. They reward sensationalism. And so everything that you do, right, is now being evaluated on how sensational, how strong is the hook, how catchy is it? It is not evaluated in base, is it factual, is it accurate? And this is not new. This has been happening for quite a few years where we've transitioned into this like clickbait culture that permeates everything we do across media, in news media, in social media, just in everyday life. And it's gotten to a point where I think it's time we talk about it and it's time we bring attention and say, like, hey, the things that used to inform us, that used to be insightful, are now triggering and provoking and entertaining us instead of informing us. And that's a huge risk.

SPEAKER_00 8:00

It's a huge problem. I mean, I talk a lot about I have a foundation called the Soltec Foundation, which is about preparing people to thrive in the age of AI, given the rapid fire change that's coming, which a lot of people really don't understand. The humanity's just not accustomed to that rapid fire change, and all the systems will be changing that they're used to, and that's just a recipe for disaster, particularly when you combine it with constant feed of nonsense. You know, I even to just today I found myself getting annoyed because I don't how much of the content that was coming across, and I'm careful about what I engage with, but how much of the content I was coming across was gaslit, and it was just gaslighty content, a lot of it inac completely inaccurate, but being everyone going, yeah. And you know, there's a couple things here. Um you have to forgive me for going on for just a second, but this is really a subject that I find very interesting. Between the mental health issues that we have, because we live in a rapidly changing world, between the lack of emotional intelligence that so many people have, the types of content that are now being produced en masse, some of it with visuals. So we're not just talking about words and language or somebody speaking, but we're talking about those highly impressionable visuals that worm their way into people's minds. And then you add all that together with the fact that because of religion's decrease across the planet, particularly here in America, you've got people who've turned their political beliefs into their religion and they're defending their political beliefs as though they're fighting for, you know, to save Jesus himself. And it's just, it's just a hot mess of negativity that it's like something has to give. Either people are gonna get tired of it or it's gonna become a really big deal. And when you throw those players who have a lot of money, and you know, I was shadow banned by Facebook for a really long time for telling people that their phones were being spied through. And people were like, Are you okay? And I'm like, I work in marketing for 20 years. I'm telling you what I'm buying and seeing in the data that I'm getting that couldn't possibly be coming through the avenues that they're telling you about. And you're acting like I'm the crazy one. I'm warning you. And like 10, it took 10 years before people were like, Oh, really sorry about that. You were actually speaking the truth. I'm like, Yeah, I know I'm not really one that goes around babbling about crap I don't understand. So it is was was all of that hot mess of of just things that we need to we need to to evolve to make them better. It was that some of the reasons why you started informed.now that's exactly right.

SPEAKER_01 10:26

I mean, everything you're saying really resonates. You know, we look at the statistics of news avoidance and trust in news media all the time, right? Like we we monitor those pretty closely. And right now, I mean, we have a you know, 28% trust the news, and that is you know, down from 40% in in 2020. And these are really sad numbers, right? Because if if you can't trust you know mass media or like legacy media, you know, who do you go to? Well, I I think a lot of people would go to social media and uh trusting social media as as as even saying that out loud, it sounds silly, right? Because there are no accuracy

Trust Collapse And News Avoidance

SPEAKER_01 11:11

guardrails, there is no fact-checking, there is no gatekeeping of content around what is confirmed, what is precise, and you know, what is just sensationalist, you know, hooks and and clickbait. And so, you know, we're looking at the statistics from 2025, and that's the year where the uh trust in media of Americans drops to 28%. You know, that's yeah, that's that's that's terrible. Yeah, and it's it's kind of an earned statistic, right? Because it's not like we're surprised by it. We see what the media has become over the years and we can understand why people are stepping away from it, right? Why are they walking away from this channel? At the same time, we we also track something that we call news avoidance, and that is not just on the rise, it's also like record, you know, record statistics. Some of the things that we track is both in the US and globally in the world, we we track kind of like both environments. And what we see in the last year is that you know news avoidance, which people would describe as sometimes avoiding news or often, has risen, has risen to 39%. And this is a global number. Wow. And so meaning like, you know, four out of ten people that you ask are are not just news illiterate, they are avoiding, they're purposefully avoiding news in the content that they consume. Right? The the the distrust and the avoidance aren't just like you know, like they aren't just like fickle like preference behaviors of like, oh, you like blue, I like red, or you like like lemonade and I like coke. They are really consequential, you know, trickle-down like statements, right? Like these are these are positioning that people can make in their life that will affect how they make decisions, how they feel about the world they inhabit, how do they communicate with other people, how do they partake in conversations around their city, their state, their their larger government, it it affects everything. And so, you know, we look at news behavior, but when we look at that, we look at a lot more than like when we talk about news behavior, we're not just talking about like you like science fiction and I like fantasy. We're looking at like how do people inform their lives. And it's a much more fundamental behavior that has like just huge trickle-down effects. I know I'm kind of like you know, yapping here, but that's that's the importance of these statistics and why we care about them so much.

SPEAKER_00 13:56

Well, and you if you just look at the behavior, the amount of anger that's on social media because people are getting triggered. So I um I got rid of the TV in my house a very long time ago. My son was only a couple years old, but I couldn't I because I understood media better than most people, I could see how much of it was becoming bullshit. It was just, I was like, this is just a puff piece for their biggest advertiser, you know, the farm, big pharma and the companies like that were running a lot of the news channels because they were spending the most money. Can't have a lot of honesty in news if you're getting paid by only a certain percentage of the corporations, and they can actually call up the uh news station and say, we don't like that report. I understand why a lot of people avoid it, but I also understand that so I've found ways to keep myself informed, but it's it's it's getting tougher every single year. And and as AI continues to take off and causes dramatic change around the planet, we have to find ways of giving providing people with information that isn't going to send them into a spiral, that isn't going to trigger them, that isn't going to be grounded in fear, because that's what it all is. It's using the most basic fundamental human experience in the most negative way, our lowest vibrational energies or at the bottom of the consciousness scale where fear resides and anger and resentment and jealousy and all of those feelings. And those are all being used by social media and mass media to trigger reaction, predictable reactions, get them to stay longer, get them to be reactive to it. And that is not a good recipe for anything. And while you know, simultaneously, the sources that we did have have collapsed on so many levels. I mean, look at the numbers of some of the major. I mean, I remember going on CNN to do a thing on sunglasses, and I think it had like six million, ten million views, something like that. That was a normal, that was a normal night on CNN. Now they're lucky if they get 150,000 views for their live show. So you take what you're doing really seriously. I find it interesting that you've combined research with the uh informed.now, because obviously, well, that's journalism at its core, is truth, in fact, found in through looking things up. How do you guys generate your news? Could you mind sharing uh a little bit, a peek into that?

SPEAKER_01 16:12

Of course. And I think you know, I'll answer by by starting with you know what we think is research versus storytelling, is everything so much of the news media, news literature has become about sensationalizing, increasing volume and dramatizing, right? Sensationalism both in the headline but also in the actual content of the article, where they're telling stories, right? They're telling stories because they're easier to understand for people, they they kind of flow better. But ultimately, every time you have a story, you you you share a perspective, right? And you share a you know a paradigm through which you're suggesting, implicitly or sometimes explicitly, how a reader should interpret the

OSINT Research Over Hot Takes

SPEAKER_01 16:55

this news item. And when we think about the research skill set, we think about how do we avoid doing that the best we can? How do we neutralize our word choice? How do we pick the words that do not carry any form of charge, right? Positive or negative? How do we make the news so concise? And we do this to like not just to to the sentence, but not even to the word, but to the letter and to the character. How do we ensure that we can express the meaning of the story in the least like words is not in the right word, in the least characters possible, right? And so it's the concision, it's the neutralization of the writing, and it is the inclusion of statistics that can be measured, right? So if something is, you know, happening and there could be a you know, this is too much or this is too little, we will always quantify it to the best to the best that we can. We will always time it, we will always compare it to the previous year or the previous you know, period, right? And where another sensationalism, you know, yellow journalist would say this is a terrible decline, this is you know, this is terrible. We'll just say, here is what it is, and here's how it compares to last year. It's kind of compares to 10 years ago. That's right, the reader can make up their own mind whether this is too much or too little, too good or too bad. You know, we focus on giving folks the ingredients to make up their own mind. And the research skill set that we look for and that we train on the team is called OSINT, which is open source intelligence and it's the framework of both it's a it's a package of both techniques and standards that the CIA and the FBI have developed decades ago, and is the way that you know the agency triangulates publicly available information to get to things that they can trust, things that they can consider reliable. So we take that skill set and we apply them to primary sources across the news landscape. So we're looking at central banks, Supreme Court, Congress, Senate, any kind of local, municipal, state government, you know, central banks, and we do that not just for the US, but also all around the world. Right? So we do that with every country around the world. We look at researchers, we'll look at you know, large-scale surveys, we look at you know, any agency of a government, some of the Bureau of Economic Analysis, Census Bureau, you know, Bureau of Employment Statistics. We look all across and across all the countries to identify in these prime moving events where like if inflation changes, unemployment changes, the White House says something, if the UK says something, you know, we're not gonna get that from pundits, we're gonna get that directly from the horse's mouth and interpret that and preserve the factuality of it and cite you know direct quotes, direct statistics to the exact element. We're gonna do it with that level of you know of scrutiny and clarity. And that's you know what I think of as research, in our case, news research. That's the skill set we bring to the industry and that we contribute and give to a reader. And and that's like I guess a bit of a preview as to how we do it.

SPEAKER_00 20:47

That is really interesting. I love that you brought up because I was thinking when I was looking at it, I was like, oh, this reminds me of an intelligence report where they they put the hyperbole in its separate section. They're like, we'll we will tell you that part two, but let's get you through the things that we actually know. It reminded me of that when I got it. Super interesting. So when did you start start the the company? I'm thinking of it as a movement now. I've already moved on beyond company. It's like it's a movement.

SPEAKER_01 21:16

It is a movement, and that's it's it's a news minimalist revolution. And I appreciate you calling it that. And we're in our second year of our movement.

SPEAKER_00 21:25

That's amazing. I'm so proud of you. I know you're like, she's actually like she's my mom. I'm I'm old enough to be your mom, but uh, but I am because to see someone uh going after such an important part of communication and information, you know, it's really it's nice to see. It's refreshing because I see so many people chasing you. Like I I get a little irritated, and I can be smart, I can be a smart ass when if you listen to the show often, but I'm Gen X and my sword is bloody and I get tired of hearing the same excuses for why things aren't changing. Yeah. But uh you you're really going after something that's so important, the decision-making ability and the you know, we need calm. We need to move towards that and away from the other because the attention economy, I'm just watching what it's doing. So I created influencer marketing. I don't know if we talked about that. Influencer marketing, brand communications, and personal branding are all three areas that I founded 20 years ago, 10 years ago. And I thought I was helping. When I did influencer marketing, I was like,

Reader Messages And Proof It Works

SPEAKER_00 22:31

this is such a cool idea. We were telling people about it for years, and they were like, I don't know if that's ever gonna work. I'm like, no, you don't understand. When I would do events and I invited the artists and the singers and the real cool, the truly cool people that were like developed in just a unique way, whatever that was, and to whatever I was doing, a party, an opening, whatever, the the place would just blow up. And I that was what was my first lesson with that is I was like, this isn't about famous people. This is about the people that show other people what they should be doing. And for the longest time I didn't even bring it up because it turned into such a whole uh horror show of bikinis and cars that people didn't own with tigers in them and cash loads. And I was like, Is this headed anywhere that's going to? be helpful to humanity. And of course it's it's it has tilted back a little bit, but I'm not sure if it's better because the competition has gone through the roof and that's causing people to just do and say just about anything for the clicks and the engagement. So it it's interesting. Have you had any in have you had any kind of funny moments where in this journey it's been two years like is it a moment where you realize that you'd hit a like a level like a next level?

SPEAKER_01 23:48

Well there I I don't know why I'm blanking on this, but there are so many little moments that were very reassuring. And one just actually happened this morning this was something that I really didn't expect. But I'll first give the context that you know we designed the our project and our movement around our ability to connect with each one of our readers right unlike over email or through an app or through a website where there is no way for you to communicate with the publisher. In our case we kind of kind of wanted to have that level of access that level of rapport almost and trust because we we work hard to earn that trust and it's not earned just through the quality of our work but also through the way that we communicate and handle you know and and manage the the the reader experience. And so every single person because they are connected to us by SMS can message us. And so over over the years we've gotten some really incredible messages that just like showcase to us that we were onto something and they were very reassuring in a sense of like when we look at all those things we're like wow people are being impacted even though we've built such a minimal you know small solution that does this exact thing almost like precision medicine and yet it's having an impact on people that we couldn't we couldn't have anticipated. So I'll share three examples of these small reassurances one of the really early ones that completely like shook me to the core is you know we we had a reader who composed like a piano piece for us and film I love it filmed herself performing it in in a church and then sent it over to us and like dedicated this this piece to us. And it was like I love you guys so much like you really you know cleared my mind of all this noise you know you don't know what to trust. I'm always spiraling and now thanks to informed.now like I have this clear mind and a confidence around what's happening around me. I think another example and this just happened this morning is somebody wrote a thank you note to somebody else like like literally handwritten and they cited something from in that they learned from informed.now they took a photo of that and they sent it to us and saying hey like I just like mentioned you in my thank you note that's very personal and I really was like this is incredible. I can't believe we were cited in a thank you note and I I'll share these two examples.

SPEAKER_00 26:23

Yeah I love what wonderful examples and that's the truly I think really you're right your your move to go towards those beautifully almost intimate moments of all right this is working and people are are embracing it. But I I'm pretty sure I've seen you in USA Today I think it was something like that. I'm gonna bust on you for a second because you're so modest.

SPEAKER_01 26:44

You get you're getting some attention for your platform how has that been I get the sense that attention isn't something you're actually seeking yeah it's weird because before starting this company I've had experience building other companies and they weren't really about like attention grabbing so much. And if they were also not consumer companies so the way that you would get attention was a lot more direct you know a lot more like outreach based and the markets were smaller. And here we are essentially serving all of North America and we're serving everyday people and reaching everyday people in North America is very difficult. Right and like going viral you know gaining this proportionate mind share as you know you know based on on your career is is really difficult and is an art and a science and now more than ever we think a lot about how do we garner attention in a way that is true to our mission right because we're not attention terrorists like all everyone else in the industry. We are trying to be respectful of people's time their focus their attention and so how do we draw attention to ourselves in ways that are thoughtful and value additive and you know are are honoring our mission. So we're representing ourselves really well. And frankly ads are not one of those things right so we don't really run like these traditional Google ads or meta ads because we don't we don't think that's like you know at least ads and news like it would be weird for us because we're a company that believes there should be no ads and news it would be weird if our readers discovered us through an ad. So we're we're sort of like balancing

Growing Without Becoming Clickbait

SPEAKER_01 28:33

and figuring out what are the right ways to show up and we are looking for attention in some ways but selectively so not for any kind of attention.

SPEAKER_00 28:42

It needs to be representative of who we are well that makes so much sense and it's it's really wise gosh this is such an interesting topic I was going to ask you something else is there any do you actually pay any attention to other news do you even have time for that yeah we have occasional like comedy hours where we look at other other news sources and we just like laugh I'm sorry I'm lovely laughing because that is so true now.

SPEAKER_01 29:15

Yeah I mean I I'm I'm kind of curious if do you think I can share my screen of course yeah here let me let me you want me to share my screen to share your screen I think I can I think I can invite you to share settings I'm gonna send a request oh there you go yeah and it's funny because we literally just let's take a look at this you see this wall this comes like directly from our okay that's it's a black screen is it meant to be it says Kiryashishkin has started screen sharing.

SPEAKER_00 29:59

How's this?

SPEAKER_01 29:59

Ah there you go there we go and it's funny because you know I I don't usually have this like pulled up but I was just looking at it earlier and this is part of our like core like company narrative and slides right so we we think about the problem that we solve and we express it just by looking literally at any website of any news company. And when we do to us it becomes really obvious what we're here to do. Like what is our mission? Our mission is to remove all of this noise from a discerning reader who wants to be informed without being influenced. And here you know these are completely undoctored unedited just front page you know websites of the Hill on the left and Fox News on the right and there is no news here. But all of this is is not what the reader wants the reader does not want to be solicited you know they want to be clickbaited they don't want to see navigate acrobatics around pop-ups or information that's like it really isn't designed to uh to enrich you it's really just designed to you know again clickbait you and provoke you and engage you in some capacity and you think right okay so the Hill Fox news these are you know some of the some of the usual suspects

A Live Look At Modern Headlines

SPEAKER_01 31:24

but not really because when you look at the the propagation of structural sensationalism and of like you know clickbait media some of you know what used to be at least my favorite outlets maybe maybe some of our favorite outlets as well but speaking for you right Reuters AP yeah Axios CBS look at these titles right I mean even the one from AP right in the middle it's like what the what the hell are we talking about here? You know what what is this information? There is no insight it is all like 100% clickbait yeah it's just designed in a way that it doesn't honor the reader's attention the reader's time or really I would say the reader's intelligence and so we are very much kind of like on this journey to you know to to get ahead of that I'm gonna stop sharing.

SPEAKER_00 32:20

Yeah no no that's really interesting headline writers I remember when when they started hiring headline writers because I was in New York and I did a lot of work with the posts and the times and all that and I remember them so oh no I'm a headline writer and I was like that doesn't sound good that does not sound like an improvement that sounds like somebody's getting in on the clickbait game but I was you know I've been around since before the internet and it's been interesting to see the demise. I mean the amount of garbage which is interesting actually come to think of it you know the the amount of garbage that's out there you know which is what I do like I like an AI because I can just avoid having to deal with the garbage like I've been talking for years about the fact that Google was just in in deep poo because they hadn't been evolving in the way that they should have been there's there's so I was going somewhere with that do you ever lose your train of thought I was going somewhere with that with the the amount of garbage that's out there it's not even just the the where how corrupt everything's become it's that you you're just digging through trash every time you try to go online which is what makes it it's so interesting what you're doing.

SPEAKER_01 33:29

Yeah there's like three components to that you might agree one is just the pure volume right like there's just the volume is excessive it's it's there's no volume restrictions, no limitations. Anyone can just publish publish publish so the volume of things to dig through every time you search for something whether that's an issue that's developing or a question or a topic the volume is incredible is is unbelievable. Two is the you know is the low quality of the volume right like so much of the stuff is not thoughtfully done it is not considered it's not trained it's not educated it's not it is slop right it's the slop conversation we said earlier. And third I would say is that is the malice there is a lot of malicious content out there that is designed to intervene interfere and to manipulate and I'm not just not talking about like American companies manipulating consumers I'm talking about like foreign involvement of like Russian you know troll farms you know Russian farms that have you know undeniable effect on online culture which is inherently global and is very hard to regionalize and a lot of it is is is puppeteered right it's orchestrated right and sometimes you know in examples of North Korea examples of of Russia once again they're orchestrated with like

Volume Slop And Malicious Influence

SPEAKER_01 34:53

you know sometimes China too with malicious intent. And so all these like three horsemen of the apocalypse come together to create an environment where you can't really read news anymore. And I think what you're saying with you know how it's impossible you know especially with the the rise of AI is I think in the next couple of years and it might be sooner we are it's gonna be impossible to read news or really to read anything without your own personal AI filter or AI guard. And thinking of that future I think in some capacity we are creating you know well ahead of our time creating that guard for people in the in the topic space of of insightful impactful news we're creating a a guard of you protected from the noise that's out there. So it's so well timed so where do you where do you uh see things in the next couple of years you just keep growing just keep getting the word out yeah like a lot of people ask like what are we going to build next what is the next feature what is the next thing and frankly that's not how I'm seeing growth right now. I'm not seeing growth as you know building out a podcast or a channel or an app because that's heading in the same direction of maximizing you know our surface area our footprint and our like you know demand for attention when we want to just do this one thing right I think the opportunity that we are building the solution that we're building is really material is is really helpful in a very specific precision medicine type of way and growth over the next couple of years look like taking this and making it the default option for a young person, for a fresh off the boat immigrant like myself, for somebody who's gone to college or somebody who didn't go to college for somebody who is supporting you know their family working or somebody who is taking a sabbatical and discovering the world right for every type of person that is fed up and tired of traditional legacy toxic legacy media right we want to become the default alternative that we exist and they should be aware

Becoming The Default Calm Alternative

SPEAKER_01 37:11

of us and they should use us because we unlike others are designed only to serve the reader news that respects your mood yeah respects your time your attention your intelligence yeah yeah I really like that if um our readers want to go check it out how would they access it how do they sign up I mean I know I did it but it's it's it's better for you to share than me. Yeah yeah so it our name is informed.now which is also our website and when you go to inform.now you get to learn a little bit more about our mission and kind of our entire endeavor and sign up takes about two to three seconds we also have a neat way for people to text us. So we operate the whole company through SMS our website is just our front door the the company runs entirely through SMS and so what you can do is actually you can text hello or join to our toll free number. So texting us is always free we cover the costs and anyone in North America from US and Canada just like US and Canada because of the same seller grid can text us and the number is 84406 info which is 4636.

SPEAKER_00 38:33

Wow well thank you for that I hope you guys enjoyed that episode that was I like that I could have just kept talking about about this the slop that's out there and but I'm just I want to just keep it focused on what the great work that you're doing and how perfectly timed I just think you're just right on timing wise and I have a feeling we're gonna be hearing from you in the future well even more so I should say got my mom on you I see a star like sparkling in the sky. Anyway

How To Sign Up And Closing Notes

SPEAKER_00 39:02

thank you so much Kira for joining me today. Thanks mom that was awesome you're welcome I do have a 19 year old. All right you guys if you're not already subscribed to Soultech with Cynthia what are you thinking? Intelligent listening where there's the we're low on the BS and high on the the the gray cells the little gray cells if you're not already subscribed please subscribe share it with your friends and family a couple of quick announcements my fourth book is coming out October 28th it is kicking off the Soul Tech movement that is all about the most important tech is Soltec in the age of AMI versus AMI is how you manage your internal world that home movement, the book, the movie and and I'm forgetting an aspect of it in the course all that drops October 28th at the Her Health Summit where I'm the the headline speaker. So come hang out with us I'll send a copy for you. We'll have a blast and of course you can always go check out my website sultechfoundation.org and CynthiaLelliot.com that's my author website anyway you guys have an amazing week and I'll be back again soon with more thank you again Kira.

SPEAKER_01 40:10

Thank you for having me Cynthia bye bye you guys